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85°C Bakery Café
A series of graphic designs aim to update the brand visual identity for 85 Degree Bakery. This project includes the designs of logos, brand elements, packaging applications, and brand advertisements.
2022 SU - 3 weeks
Brand Visual Identity Design
no direct affiliation with the brand 85°C Bakery Café
Brand Analysis
![Brand Backstory](https://static.wixstatic.com/media/3f7fa5_7300a98c708f4a7f92f0fa0f00140052~mv2.jpg/v1/fill/w_980,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/3f7fa5_7300a98c708f4a7f92f0fa0f00140052~mv2.jpg)
Brand Backstory
![Current Logo](https://static.wixstatic.com/media/3f7fa5_c2f1829af626446aa39a4baa21a7f605~mv2.jpg/v1/fill/w_980,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/3f7fa5_c2f1829af626446aa39a4baa21a7f605~mv2.jpg)
Current Logo
![Logo Observation](https://static.wixstatic.com/media/3f7fa5_02b89b0c3f5643b7a5e116b90615ca76~mv2.jpg/v1/fill/w_980,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/3f7fa5_02b89b0c3f5643b7a5e116b90615ca76~mv2.jpg)
Logo Observation
![Brand Backstory](https://static.wixstatic.com/media/3f7fa5_7300a98c708f4a7f92f0fa0f00140052~mv2.jpg/v1/fill/w_980,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/3f7fa5_7300a98c708f4a7f92f0fa0f00140052~mv2.jpg)
Brand Backstory
1/3
Logo Design
Combination Mark
![85C_BrandUpdate-10.jpg](https://static.wixstatic.com/media/3f7fa5_3e71772332574b1da1668fc0d42b5691~mv2.jpg/v1/fill/w_303,h_286,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/85C_BrandUpdate-10.jpg)
Signature
![85C_BrandUpdate-06.jpg](https://static.wixstatic.com/media/3f7fa5_14e0e69a60e3481681f466023e980823~mv2.jpg/v1/fill/w_598,h_170,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/85C_BrandUpdate-06.jpg)
Logo Variations
![85C_BrandUpdate-05.jpg](https://static.wixstatic.com/media/3f7fa5_71089f8a322242cf8396d1b7c4b521d2~mv2.jpg/v1/fill/w_892,h_542,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/85C_BrandUpdate-05.jpg)
Brand Elements
Typeface
![85C_BrandUpdate-08.jpg](https://static.wixstatic.com/media/3f7fa5_37d2853e600943aa80e87b15727b8491~mv2.jpg/v1/fill/w_599,h_106,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/85C_BrandUpdate-08.jpg)
Color Choices
![85C_BrandUpdate-07.jpg](https://static.wixstatic.com/media/3f7fa5_88370d86d1e24c83b2b19fe3ef5d8a95~mv2.jpg/v1/crop/x_0,y_0,w_1364,h_940/fill/w_252,h_174,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/85C_BrandUpdate-07.jpg)
![85C_BrandUpdate-07.jpg](https://static.wixstatic.com/media/3f7fa5_88370d86d1e24c83b2b19fe3ef5d8a95~mv2.jpg/v1/crop/x_1347,y_0,w_2006,h_940/fill/w_371,h_174,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/85C_BrandUpdate-07.jpg)
Primary Color
Secondary Color
Brand Elements
![85C_BrandUpdate-09.jpg](https://static.wixstatic.com/media/3f7fa5_c61a14f284a34050b3c55e33bb3eddd0~mv2.jpg/v1/fill/w_596,h_254,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/85C_BrandUpdate-09.jpg)
Graphic Applications
![85_Bread Packaging.png](https://static.wixstatic.com/media/3f7fa5_8615b0769d96401890051d4903dc28a4~mv2.png/v1/fill/w_711,h_527,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/85_Bread%20Packaging.png)
![85_Packaging.jpg](https://static.wixstatic.com/media/3f7fa5_1cce0f098d3c417b9a21a9ec69c13392~mv2.jpg/v1/crop/x_1646,y_0,w_4819,h_5672/fill/w_446,h_525,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/85_Packaging.jpg)
![85_Mug.jpg](https://static.wixstatic.com/media/3f7fa5_dc34c9038bee4150afa3c45a036c0e15~mv2.jpg/v1/fill/w_977,h_695,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/85_Mug.jpg)
![85_pin.png](https://static.wixstatic.com/media/3f7fa5_854be1ec5857496eb34cd14aa7e98c79~mv2.png/v1/fill/w_366,h_257,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/85_pin.png)
![85_CitySign.jpg](https://static.wixstatic.com/media/3f7fa5_c088f1eedb514de1804fd56102942f1f~mv2.jpg/v1/fill/w_364,h_243,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/85_CitySign.jpg)
![85_CoffeeMug.jpg](https://static.wixstatic.com/media/3f7fa5_4541f886192245d9993ce2f5de63afab~mv2.jpg/v1/fill/w_600,h_771,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/85_CoffeeMug.jpg)
![85_Sticker.png](https://static.wixstatic.com/media/3f7fa5_0d1190c23eaf45c0bb795134c58d1979~mv2.png/v1/fill/w_369,h_272,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/85_Sticker.png)
Brand Advertisement
![85C_BrandUpdate-02.jpg](https://static.wixstatic.com/media/3f7fa5_cd7e6f38339542df83c8031d065363c3~mv2.jpg/v1/fill/w_1035,h_561,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/85C_BrandUpdate-02.jpg)
85°C Bakery Event
Sub-Brand Design
Expand current brand business category from bakery store to event bakery organizer.
Logo Design
![85C_BrandUpdate-11.jpg](https://static.wixstatic.com/media/3f7fa5_50de611a73e845babc082d4d805995b2~mv2.jpg/v1/fill/w_451,h_201,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/85C_BrandUpdate-11.jpg)
![85_2_Cupcake.jpg](https://static.wixstatic.com/media/3f7fa5_568c5addcf3a499cb8d4606c373da819~mv2.jpg/v1/crop/x_0,y_0,w_4017,h_4000/fill/w_435,h_433,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/85_2_Cupcake.jpg)
Process
![Logo Ideation 1](https://static.wixstatic.com/media/3f7fa5_5f386b14f0a64ef48bc56e365a3797ca~mv2.jpg/v1/fill/w_980,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/3f7fa5_5f386b14f0a64ef48bc56e365a3797ca~mv2.jpg)
Logo Ideation 1
![Logo Ideation 2](https://static.wixstatic.com/media/3f7fa5_020fb96146c846d8b571305308c262ce~mv2.jpg/v1/fill/w_980,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/3f7fa5_020fb96146c846d8b571305308c262ce~mv2.jpg)
Logo Ideation 2
![Logo Pitch 3](https://static.wixstatic.com/media/3f7fa5_889c9e892d0947789b013fb2246c9dc7~mv2.jpg/v1/fill/w_980,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/3f7fa5_889c9e892d0947789b013fb2246c9dc7~mv2.jpg)
Logo Pitch 3
![Logo Ideation 1](https://static.wixstatic.com/media/3f7fa5_5f386b14f0a64ef48bc56e365a3797ca~mv2.jpg/v1/fill/w_980,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/3f7fa5_5f386b14f0a64ef48bc56e365a3797ca~mv2.jpg)
Logo Ideation 1
1/8
![85C_BrandUpdate-04.jpg](https://static.wixstatic.com/media/3f7fa5_485106b9b7b84a479dcf2153333b42bb~mv2.jpg/v1/fill/w_980,h_154,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/3f7fa5_485106b9b7b84a479dcf2153333b42bb~mv2.jpg)
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